Why would you want to market your business on Twitter? Well, the average time per month spent by users on Twitter is 170 minutes. The average number of tweets sent per day is about 500 million. The average number of active Twitter users per day is about 100 million. Needless to say, people are on Twitter, and a decent amount of these people fit the description of your target audience. Now, you might be wondering how you find them. Here are a few tips and tricks to target your audience:
Trick #1– Advertise With Promoted Tweets
Have you ever scrolled through your timeline and noticed a tweet about something you're interested in from a company that you don't follow? Well, I can tell you that tweet appearing on your timeline wasn't by magic, and it certainly wasn't a coincidence either. The tweet you saw is called a Promoted Tweet.
Twitter Product Manager Nipoon Malhotra (@nipoon) explains how advertisers do this in his blog post titled,"Introducing Keyword Targeting in Timelines." Malhotra says advertisers can use keywords from users own tweets, or tweets they recently engaged in to send their advertisements directly to the user's timeline. Because this allows marketers to "reach users at the right moment, in the right context" this feature is not free, you pay when users engage with your promoted tweets.
Trick #2– Create Twitter Lists
Just like a business is more effective when its organized, so is your Twitter account. Twitter lists allow users to organize the accounts they follow into groups. For example, the @PRSSANC Twitter account could create lists such as "Speakers," "Media," "Sponsors" and "National Committee." These lists can either be private or public.
In his blog post, "Building Your Target Audience With Twitter: 7 Simple Ways," Derek Markham explains how Twitter Lists are beneficial for you and others if your lists are public. By adding a user to a list, you are subtly inviting them to engage with you. For others, it's beneficial because they can look at your lists to find relevant accounts to follow and vice versa. The best part is, this trick is free!
Trick #3– Market With Geo-Targeting
Did you know 77 percent of Twitter accounts are outside the U.S.? This percentage doesn't really give a business who wants to promote a local event in Washington, D.C., much of a chance to reach its target audiences. Of course, Twitter was way ahead of us on this one when it started offering targeting by geography in October 2012.
This feature is used in conjunction with targeted tweets, a feature that allows marketers to target their promoted tweets to regional audiences. The Twitter Advertising Blog explained how the geo-targeting feature takes it one step further by giving the option to target U.S. states, UK regions, major metropolitan areas and several major areas in Japan. Like the promoted tweets, this feature is not free.
So, why would your business want to use Twitter? Because it's the platform millions of people are spending their time on every single day. And as you just learned, it's actually pretty easy to find your target audience if you take the time to learn about the tools Twitter offers. Whether you can afford to pay for some of the marketing tools we just discussed, or you want to stick to the free ones, you now know how to find your target audience, you just have to go get 'em.
Trick #1– Advertise With Promoted Tweets
Have you ever scrolled through your timeline and noticed a tweet about something you're interested in from a company that you don't follow? Well, I can tell you that tweet appearing on your timeline wasn't by magic, and it certainly wasn't a coincidence either. The tweet you saw is called a Promoted Tweet.
Twitter Product Manager Nipoon Malhotra (@nipoon) explains how advertisers do this in his blog post titled,"Introducing Keyword Targeting in Timelines." Malhotra says advertisers can use keywords from users own tweets, or tweets they recently engaged in to send their advertisements directly to the user's timeline. Because this allows marketers to "reach users at the right moment, in the right context" this feature is not free, you pay when users engage with your promoted tweets.
Trick #2– Create Twitter Lists
Just like a business is more effective when its organized, so is your Twitter account. Twitter lists allow users to organize the accounts they follow into groups. For example, the @PRSSANC Twitter account could create lists such as "Speakers," "Media," "Sponsors" and "National Committee." These lists can either be private or public.
In his blog post, "Building Your Target Audience With Twitter: 7 Simple Ways," Derek Markham explains how Twitter Lists are beneficial for you and others if your lists are public. By adding a user to a list, you are subtly inviting them to engage with you. For others, it's beneficial because they can look at your lists to find relevant accounts to follow and vice versa. The best part is, this trick is free!
Trick #3– Market With Geo-Targeting
Did you know 77 percent of Twitter accounts are outside the U.S.? This percentage doesn't really give a business who wants to promote a local event in Washington, D.C., much of a chance to reach its target audiences. Of course, Twitter was way ahead of us on this one when it started offering targeting by geography in October 2012.
This feature is used in conjunction with targeted tweets, a feature that allows marketers to target their promoted tweets to regional audiences. The Twitter Advertising Blog explained how the geo-targeting feature takes it one step further by giving the option to target U.S. states, UK regions, major metropolitan areas and several major areas in Japan. Like the promoted tweets, this feature is not free.
So, why would your business want to use Twitter? Because it's the platform millions of people are spending their time on every single day. And as you just learned, it's actually pretty easy to find your target audience if you take the time to learn about the tools Twitter offers. Whether you can afford to pay for some of the marketing tools we just discussed, or you want to stick to the free ones, you now know how to find your target audience, you just have to go get 'em.